• A$150

• 163 designs

• 78 designers

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Logo Design Brief

We are seeking a redesign of our Propspot logo to better reflect our brand's mission, vision, and innovative approach to real estate investment. The new logo should be modern, sleek, and embody our core values of innovation, simplicity, and empowerment. It should align with our brand guidelines and appeal to our target audience of aspiring homeowners and investors.

Requirements
Style and Elements:

Modern and sleek design
Incorporate flowing lines and a sense of movement
Use the designated brand colors for the logo and ensure high contrast for legibility
Consider incorporating a gradient using #FFBA25 and #FE2B8F as requested previously
Reflect the innovative and user-centric nature of Propspot
Colors:

Primary Colors: #3A65F3, #5E25FD, #23CDDE
Accent Colors: #FCBF46, #F9384C
Gradients and overlays as per brand guidelines
Typography:

Primary Font: Proxima Nova
Use clear, readable fonts
Logo Usage:

The logo should be versatile for use on various platforms including website, mobile app, print media, and social media.
Ensure the logo looks good on both light and dark backgrounds (provide monochrome versions if necessary).
Brand Essence:

The logo should convey trust, simplicity, and innovation.
It should appeal to both aspiring homeowners and seasoned real estate investors.
The design should be forward-thinking and reflect the cutting-edge technology used by Propspot.
Deliverables
Primary logo design
Secondary logo variations (if applicable)
Monochrome versions for dark and light backgrounds
High-resolution files in PNG and vector formats (AI or EPS)
Logo usage guidelines document
Please ensure that the final design aligns with our brand strategy and guidelines as detailed in the Propspot Brand Kit.

Target Market(s)

Primary Audience: Aspiring homeowners and investors, aged 20-50, living in urban and suburban areas across Australia. They value simplicity, efficiency, and financial security. Secondary Audience: Experienced real estate investors, aged 25-55, nationwide with a focus on major cities and growth areas. They seek data-driven decisions, financial growth, and innovative technology. Tertiary Audience: Established investors, aged 30-55, nationwide with a focus on major urban centers and high-growth areas. They demand precision, long-term growth, and reliable data.

Industry/Entity Type

Proptech, Real Estate Investment and Technology, Innovation

Logo Text

The logo should include the text: Propspot

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Proxima Nova, Benzin

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern and sleek design Incorporate flowing lines and a sense of movement Use designated brand colors: #3A65F3, #5E25FD, #23CDDE, #FCBF46, #F9384C High contrast for legibility Clear, readable fonts (Primary Font: Proxima Nova,BENZIN) Versatility for use on various platforms (website, mobile app, print media, social media) Monochrome versions for both light and dark backgrounds Reflect trust, simplicity, and innovation

Nice to have

• Incorporate a gradient using #FFBA25 and #FE2B8F Elements that reflect the cutting-edge technology and user-centric nature of Propspot A logo mark that can stand alone and still be recognizable

Should not have

• Colors or elements that are not part of the brand guidelines Stretched or distorted logo shapes

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Files