• A$150

• 45 designs

• 24 designers

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Logo Design Brief

Dan Hogarth Trekking specializes in guided treks along the historic Kokoda Track in Papua New Guinea. As an experienced guide, Dan offers personalized trekking experiences tailored to various interests, including fitness, culture, war history, and unique adventure holidays. The new logo should reflect the essence of the Kokoda Track journey, combining adventure, history, and personal growth. The logo must be simple yet catchy, with sharp and defined elements.

Key Elements:
Mountains in the Background:

Sharp, catchy mountains with thick white lines, similar to the old design.
Filled with color: #51c9f2.
Foreground:

Fit male hiker with a backpack, walking in front of a fit female trekker.
Both silhouettes should define their muscles and medium-sized backpacks.
Female silhouette should have defined curves.
Text Elements:

First Line: "DAN HOGARTH" in bold.
Second Line: "TREKKING" in a thin, squashed, and just-readable font.
Third Line: "Kokoda" in bold and the same color as the mountains (#51c9f2).
Logo Shape:

Circular design.
Black and White Version:

An all-white version to be printable on black clothing.
Separate Kokoda Logo:

The letters "KOKODA" in color #51c9f2, with many human silhouettes in front of the lettering.
Underneath:
First Line: "Dan Hogarth" in bold.
Second Line: "Trekking" in a thin, just-readable font.
Additional Information:
About the Kokoda Track:
The Kokoda Track is a historic trail in Papua New Guinea, spanning approximately 96 kilometers through the Owen Stanley Range. Known for its demanding terrain and significant World War II history, it offers trekkers a profound sense of accomplishment and connection to the past.

Dan Hogarth's Role:
Dan Hogarth works as a guide along the Kokoda Track, leading small groups on this bucket-list adventure. He tailors each experience to meet the specific desires of his clients, ensuring they get the most out of their journey. His focus ranges from fitness to cultural immersion, war history, and providing a unique and memorable holiday experience.

Visual Style:
Simplicity and Catchiness: The logo should be visually appealing and easy to recognize.
Defined Silhouettes: Ensure the hikers' physiques are well-defined and distinguishable.
Consistent Color Scheme: Maintain a consistent use of color #51c9f2 for the mountains and Kokoda text.
This logo will represent the adventurous and personalized nature of Dan Hogarth Trekking, appealing to those seeking a challenging and rewarding experience on the Kokoda Track.

Logo Text

Dan Hogarth Trekking Kokoda

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Files

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