Website homepage graphic - three waves of business intelligence

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This customer received 21 graphic designs from 10 designers. They chose this graphic design from Rickyy as the winning design.

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Graphic Design Brief

Our website homepage (causalens.com) has an image depicting the three waves of business intelligence. It doesn’t quite work and is not as appealing or exciting as we would like. We want a replacement image.

We are looking to depict three waves of business intelligence (BI):
Wave 1 – Traditional BI analysing and presenting data typically on dashboards for users to interpret and make decisions
Wave 2 – Using machine learning to help users understand and interpret the data and to start to make predictions based on the data
Wave 3 – Using causal reasoning not only to predict what will happen but to test different outcomes and allow users to select the best option

The image needs to be JPEG or PNG. The image needs to be high-res so that it still looks good on an Ultra-HD display.
The image should be between 16:10 and square aspect ratios (the current one is 16:12).
We are an AI/deep tech company focused on causal AI – so the image should reflect our futuristic positioning.
Attached:
- Current slide depicting all of the information – used in sales presentations
- Current image on our homepage
- Shortened brand guidelines

Target Market(s)

Data Scientists & Business Leaders (using data)

Industry/Entity Type

Tech, AI


Font styles to use
Other font styles liked:
  • Please use our brand font - Manrope

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 1.2 MB
PDF
causaLens homepage graph brief - Jun24
Thursday, June 27, 2024
PDF
causaLens brand guide - SHORT
Thursday, June 27, 2024
Payments
1st place
£90
Participation payments x 4
£10
Total
£130

Project Deadline
04 Jul 2024 08:47:08 UTC
Language