• US$110

• 25 designs

• 3 designers

---

Logo Design Brief

Create a logo for "Paradigm".
"Paradigm" is a new subsidiary of "RR Dorpers". We will refer to it as "Paradigm" and "Paradigm, powered by RR Dorpers".

The parent company, RR Dorpers, is a breeder of champion Dorper sheep and Dorper sheep genetics (see the logos for "RR Dorpers" attached).
Paradigm will be more cutting edge, forward thinking, next era. The definition of 'paradigm shift' is major change/ doing something in a different way. The definition of 'paradigm' is the model, the example (as is, we set the standard, set the bar).

We will use the new logo on social media, marketing materials, clothing/hats, trade show banners, etc. The Paradigm logo needs to be:
- simple, unique, and easily recognizable from a distance
- 2 or 3 colors: Orange, black, white. We live the "OSU orange" color of Oklahoma State University, but are open to color(s) that compliment either the OSU orange or the RR Dorpers orange in the style guide attached. See https://brand.okstate.edu/branding-guidelines/colors/ for OSU orange colors.

We resonate with these design examples:
- M C Escher style of patterns and optical illusions (see https://mcescher.com/gallery/most-popular/ )
- Ideally some aspect of the design ("P" or lines) would be recognizable as a separate stand-alone so we use the full word "Paradigm" AND/OR can separate a "P" letter or lines elements as a shortened version of the logo.
See these examples -
P in a box: https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSWpy8D0lS7KrH_rz5d0i5sXOMawpBZYC8-ENfPrZyyaQHW_89_GEBouaRXfXGoIaHbWHs&usqp=CAU

Triangle - https://www.comstocksmag.com/sites/main/files/imagecache/lightbox/main-images/1018-dept-buzzwords-lead-jb.jpg

3 arrows pointing UP, movement up or forward - https://assets.softr-files.com/applications/6bcf52f4-3352-4ff6-8762-5d8c71552a91/assets/aa224687-5a83-496a-87cc-87b23d1cd72b.png

Orange & Black, triangles, moving ahead/to the future - https://www.imd.org/wp-content/uploads/2022/08/20221010-RK-Reports-MakingAParadignShift-1440x560x2-2-SG-comp-1920x747.jpg

Logo Text

Paradigm

---

Files

Download all files - 1.3 MB