• US$250

• 106 designs

• 56 designers

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Logo Design Brief

Brand Name: CyatheaEra

Brand Positioning and Target Audience: CyatheaEra is a mass-market brand. Our target audience is people who strive for a higher quality of life and pay attention to drinking water health.

Brand Business: CyatheaEra is dedicated to providing high-quality bottled spring water.

Brand Story and Background: The CyatheaEra brand originates from the western region of China, a land that nurtures a mysterious plant called the Cyathea. The history of the Cyathea can be traced back to the late Triassic period, 230 million years ago, coexisting with dinosaurs and witnessing the evolution of the Earth and the origin of life. Globally, the Cyathea is a symbol of longevity, health, and happiness. Due to its unique growing environment and rarity, it is listed as an endangered species (national first-class protected plant).
Fortunately, the source of our bottled CyatheaEra brand spring water is located in the canyon streams of this lush cyathea forest. The locals believe that the spring water is nourished by ancient plants, containing the mysterious power of ancient life. CyatheaEra is committed to passing on this heavenly gift to every customer, allowing our customers to feel the blessings of nature and the protection of ancient tree ferns when tasting our spring water.

Overall Design Requirements:
Design a unique and attractive brand logo to highlight our brand image and characteristics.
1) The logo should combine elements of nature, emphasizing the natural and original ecological aspects. And the logo should be simple for easy use in future promotional materials.
2) The color selection should have high recognition, highlighting the brand's environmental protection and health attributes.

Logo Text

CyatheaEra