• US$150

• 115 designs

• 49 designers

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Logo Design Brief

See my current best logo attached. See if you can make something better. Here's a requirements list and color palette for your brand, Dr. Tom's Naturals, as a dentist creating natural oral care products:
Requirements List:

The logo should include the brand name "Dr. Tom's Naturals" in a clear, easy-to-read font that conveys professionalism and trustworthiness.
The logo should incorporate natural elements such as a mint leaf, coconut, oil drop, or Ayurvedic symbol to represent the product's key ingredients and ancient wisdom.
The design should be minimalist and modern, with clean lines and a simple, uncluttered composition.
The logo should be versatile and easily adaptable for use on product labels, packaging, website, and marketing materials, maintaining legibility and recognizability in various sizes and formats.
The logo should effectively communicate the brand's values of natural wellness, dental expertise, and Ayurvedic tradition.
The final logo should be delivered in vector formats (AI, EPS, PDF) for scalability and raster formats (PNG, JPG) for web and digital use.
The design process should include at least three initial concepts and up to two rounds of revisions to refine the selected concept.
The designer should provide a brand style guide outlining the proper usage of the logo, color codes, and typography to ensure consistent application across all media.

Color Palette: These are suggestions but use your expertise. I am open to designs so long as it conveys the brand.
Your color palette should reflect the natural, organic, and refreshing qualities of your brand while conveying a sense of dental professionalism and Ayurvedic tradition. Use earth tones that convey nature. Here's a suggested color palette:

Mint Green (Pantone 7465 C)

RGB: 0, 171, 132
CMYK: 76, 0, 63, 0
Hex: #00AB84

This fresh, invigorating green represents the mint flavor and natural ingredients in your oil pulling rinse.
Coconut White (Pantone 7499 C)

RGB: 244, 242, 236
CMYK: 4, 2, 7, 0
Hex: #F4F2EC

This clean, creamy white symbolizes the purity and organic nature of your coconut oil base.
Ayurvedic Gold (Pantone 7555 C)

RGB: 190, 138, 98
CMYK: 25, 47, 65, 5
Hex: #BE8A62

Other natural colors can be incorporated.This warm, earthy gold evokes the ancient wisdom and traditional roots of Ayurvedic practices.


These colors can be used in various combinations and shades throughout your branding materials, creating a cohesive and appealing visual identity that reflects your brand's unique qualities and values. Remember to prioritize legibility and contrast when applying these colors to ensure your logo and branding remain clear and impactful across all media.

Target Market(s)

Based on our previous discussions, your target customer profile for Dr. Tom's Naturals Oil Pulling Rinse is as follows: 1. Health-conscious individuals: Your target customers prioritize their health and well-being and are interested in natural and organic products that support their wellness goals. 2. Eco-conscious consumers: These customers value sustainability and are drawn to brands that use eco-friendly ingredients and packaging. 3. Ayurvedic enthusiasts: People who are interested in ancient wellness practices, particularly Ayurvedic traditions, will be attracted to your product's connection to oil pulling and its roots in Ayurvedic medicine. 4. Oral health enthusiasts: Customers who are proactive about their oral health and are looking for innovative and effective ways to maintain healthy teeth and gums. 5. Holistic wellness seekers: These customers take a holistic approach to their well-being and are interested in products that offer multiple benefits, such as fresher breath, brighter teeth, and healthier gums. 6. Busy professionals: Your target customers lead busy lives and appreciate products that are convenient and easy to incorporate into their daily routines. 7. Millennials and Gen X: These age groups are particularly interested in natural and organic products and are willing to invest in premium wellness items. 8. Educated and informed consumers: Your target customers are knowledgeable about health and wellness trends and actively research products before making a purchase. 9. Loyal to brands with a story: These customers value brands that have a compelling story and a genuine commitment to their values and mission. 10. Gift-givers: Some of your target customers may be looking for unique and thoughtful gifts for health-conscious friends and family members. By keeping this target customer profile in mind, you can make informed decisions about your packaging, branding, and marketing strategies to effectively reach and appeal to your ideal customers. Consider their preferences, values, and lifestyles when choosing between a solid box or a window box, and ensure that your packaging aligns with their expectations for a premium, natural, and effective oral care product.​​​​​​​​​​​​​​​​

Industry/Entity Type

Dental products

Logo Text

Dr. Tom's Naturals

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• There should be no teeth design in this logo

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Files