Back to Living - Virtual Back Pain Clinic and Online Course
Logo Design Brief
We'd love a logo design and brand board for a new virtual (online) clinic helping people with persistent (chronic) back pain recover using a physical/body (functional) and cognitive (thoughts/mindset) approach. We use a holistic (whole person) approach that is psychologically and trauma informed and individualised. It is led by physiotherapists treating online like a pain recovery coach using a mind-body approach. I'd like to see designs that are warm, earthy and communicate safety, care, collaboration, proactivity, and long term solutions (not a quick fix). Feel free to be creative and use the play on words of the 'Back' in 'Back to Living' and incorporate a spine into the logo. The website address is backtoliving.health so feel free to incorporate this into the logo somehow as well (perhaps with the '.health' smaller). I'd love the logo text to be legible and easily printed on shirts/merchandise etc. Feel free to make a version that is suitable for light and dark backgrounds. Consider slogans like: "coaching you BacktoLiving".
Please use your amazing creative brains primarily, and then secondarily/if required, use the uploaded files.
HEX codes for colours I like are:
- Primary: #818B7E
- Optional secondary: #4F3D42
- Others I like: #63A097 and #CDEDD7
Logo Text
Back to Living