• US$150

• 160 designs

• 66 designers

---

Logo Design Brief

The Valentina Campaign is a nonprofit that empowers and educates teenage girls on how to embrace their individuality and build self-worth.

As a name, “Valentina” means healthy and strong. For us, it stands for nurturing and fostering the healthy development of girls, both physically and emotionally.

Our campaign is a nationwide call to join us in guiding teenage girls to embrace their unique strengths, overcome challenges, and thrive in every aspect of their lives.

We want a logo that attracts the attention of mothers and their teenage daughters. The logo must be strong, easy to read, vibrant, trustworthy, and fun.

We are looking for several logo files, including a logomark, our organization name, our name with the tagline, AND a one-page branding guide.

For example, one file would be just the logomark (the symbol.) Another is the company name and logomark. Another would be the company name, logomark, and tagline.

For the logomark, consider using a symbol related to females or self-love or one that uses a “V” to symbolize Valentina. This would be a square file we could use as a thumbnail on such platforms as LinkedIn.

At a minimum, the file types would need to be PNG, JPEG, EPS, and Adobe Illustrator.

The one-page branding sheet should include the logo designs, HEX colors and codes, and font styles for the header, subheadings, and copy.

You must use a web font that is easy to find for a future graphic or web designer without the need for additional licensing. We are open to either serif or sans serif.

Target Market(s)

Moms and their teenage daughters

Industry/Entity Type

Nonprofit

Logo Text

The Valentina Campaign (Tagline: Building Self-Worth in Teenage Girls)

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• No script or decorative. The font MUST a web font that is easy to find (no custom or obscure fonts.) We are open to serif or sans serif.

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Please carefully read the project brief and be sure to include all the file types requested AND a branding guide. The design must be clean, vibrant, and easy to ready. Please use at least one pink shade and two complimentary colors to go with that pink hex code. The font choice must be a universal Google web font and easy to find.

Nice to have

• We like the pink shade of Cerise #de3163 hex color, but are open to other pink fonts as long as it's easy to read against a white background.

Should not have

• No script. No overly complicated designs.