• US$150

• 171 designs

• 60 designers

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Logo Design Brief

The name of the company is The Wilderness Compass. The services offered are life coaching and divorce support and recovery for women. Trauma informed coaching but very focused on healing, holistic, spiritual and empowerment of women through difficult seasons of divorce, ending toxic relationships. Possibly infuse a compass into the "o" in the word compass, but open to other options. Services offered will be 1:1 life coaching, in person and online support groups and coaching programs centered on whole life wellness, mindset, community, support and recovery. Looking for a recognizable logo that makes a bold statement to empower women to navigate through life's wild seasons and come out of them stronger and victorious. I like a minimalistic design and feel with elements of nature and positive mindset combined. Logo Design Suggestions
Compass Integration:

Incorporate a compass into the "o" in "Compass". This can be a subtle but impactful design choice that symbolizes direction, guidance, and navigation.
Alternatively, use the compass as a standalone icon that can be placed above or beside the text.
Nature Elements:

Use elements like mountains, trees, butterfly or a winding path to symbolize the wilderness aspect and the journey of personal growth.
Incorporate natural colors such as earthy greens, browns, and blues to reflect the holistic and healing approach. Possibly purple for an element of domestic violence awareness plus it's tied to royalty.
Feminine Touch:

Use elegant and flowing fonts to add a feminine touch, while ensuring readability.
Consider soft color accents like lavender, coral, or gold to signify warmth, empowerment, and healing. Perhaps incorporate a pathway leading to True North direction on a compass.
Bold Statement:

Make the logo bold and recognizable by using strong contrasts and clean lines.
The logo should exude strength and empowerment, reflecting the core mission of the business.
Holistic and Spiritual Elements:

Incorporate symbols of healing and spirituality such as a lotus flower, mandala, or a subtle aura around the compass.
Use gentle gradients or light flares to add a spiritual dimension.
Versatility:

Ensure the logo works well in both color and monochrome formats.
The design should be scalable to look good on business cards, websites, social media, and larger print materials.
Logo Descriptions
Concept 1: Elegant Compass

Description: The logo features "The Wilderness Compass" with the "o" in "Compass" creatively designed as a compass. The compass design is elegant and intricate, symbolizing direction and guidance. Surrounding the text are subtle natural elements like leaves or a winding path, signifying the journey of healing and empowerment. The tagline "Wellness for Women...because Life can be WILD" is elegantly placed below, using a complementary font.
Colors: Deep green for nature, soft gold accents for empowerment, and a touch of lavender for a feminine and spiritual feel.
Concept 2: Nature's Path

Description: This logo incorporates a standalone compass icon above the company name. The compass is designed with elements of nature, such as mountains or trees, integrated into its design. The text "The Wilderness Compass" is in a bold, readable font, while the tagline is in a softer, script font, symbolizing the delicate balance of strength and healing.
Colors: Earthy tones such as browns and greens, with accents of coral or soft pink to highlight femininity and warmth.
Concept 3: Spiritual Compass

Description: The logo combines a spiritual element with the compass. The "o" in "Compass" is a compass surrounded by a subtle mandala or aura, symbolizing holistic and spiritual wellness. The font for "The Wilderness Compass" is modern yet feminine, with the tagline in a complementary but distinct font style.
Colors: Shades of blue and teal for calm and healing, with gold accents to denote empowerment and strength.
Concept 4: Empowering Wilderness

Description: A strong and bold compass icon is placed beside or integrated within the company name. The compass has directional points that subtly transform into natural elements like leaves or waves. The tagline is incorporated beneath in a flowing, elegant font, creating a harmonious balance between boldness and grace.
Colors: Bold colors like navy or dark green, combined with softer tones like blush or mint, to capture both the strength and nurturing aspects of the services offered.

Target Market(s)

women going through difficult seasons, successful women needing support and community dealing with religious backlash about divorce

Industry/Entity Type

wellness, mental fitness, support groups, divorce coaching, divorce recovery, holistic health

Logo Text

The Wilderness Compass

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• compass and feminine appeal that attracts women dealing with very difficult seasons

Nice to have

• mental, spiritual and physical fitness themes

Should not have

• flimsy feel good or low income appeal, corporate coldness