• C$190

• 56 designs

• 34 designers

T-shirt Design Brief

**Design Task Description for Mad Hatter Industries T-Shirt**

**Company Overview:**
Mad Hatter Industries is a veteran-owned apparel brand with a strong passion for motorcycles, machine guns, martial arts, and mental health. We aim to create bold, impactful designs that resonate with our unique audience.

**Design Concept:**
We need a t-shirt design centered around our new slogan: "Ride Free. Fight Strong. Mind Unchained." The design should embody the spirit and values of our brand, combining elements that reflect motorcycles, machine guns, martial arts, and mental health awareness.

**Design Elements:**
1. **Typography:**
- The slogan should be the focal point, with a bold and edgy font that conveys strength and freedom.
- Consider a mix of styles to emphasize each phrase (e.g., "Ride Free" in a script that conveys motion, "Fight Strong" in a strong, solid font, and "Mind Unchained" in a style that suggests liberation or breaking free).

2. **Imagery:**
- Integrate subtle graphics that represent motorcycles, machine guns, and martial arts. These could be silhouettes, icons, or stylized illustrations.
- Include elements that symbolize mental health, such as a brain with a chain breaking away, to represent "Mind Unchained."

3. **Color Scheme:**
- Utilize a color palette that reflects strength and resilience. Consider using black, white, and shades of grey, with a pop of color (e.g., red or blue) to highlight key parts of the design.
- Ensure the design works well on different t-shirt colors, especially dark and neutral tones.

4. **Layout:**
- Ensure the slogan and imagery are balanced and visually appealing. The design should not be overcrowded but should capture attention.
- Place the slogan prominently, with the supporting imagery complementing rather than overshadowing the text.

**Additional Notes:**
- The design should appeal to a broad audience, including veterans, motorcycle enthusiasts, and those passionate about martial arts and mental health.
- Maintain a cohesive style that aligns with our brand's rugged and resilient image.

**Deliverables:**
- High-resolution files in vector format (e.g., AI, EPS) and PNG.
- Mockups of the design on different t-shirt colors.

We look forward to seeing your creative interpretation of our vision!-