• US$150

• 70 designs

• 41 designers

---

Logo Design Brief

I am looking for a logo design for Chabanel Bakery, a new home-based business that does not have a storefront. It specializes in making homemade breads: white, wheat, cinnamon and gluten free. Products are currently sold based on word of mouth as well as at the weekly farmer's market in our small town in Missouri. The name Chabanel is a name that has been in the family for years and was the name of a 500+ acre farm where our family created a lot of wonderful memories when we were growing up and wanted to escape city life. The farm had an archway sign over the driveway that read Chabanel.



Overall Style: The logo should be rustic yet sophisticated, combining traditional charm with a clean, modern aesthetic. It should evoke feelings of warmth, authenticity, and comfort, inviting potential customers to explore the bakery’s products.

Emotional Impact: The design should make viewers feel connected to the tradition of artisanal bread-making and the simplicity of natural ingredients. It should suggest a return to basics and the enjoyment of simple pleasures.

Primary Text: "Chabanel Bakery" – prominently displayed, possibly with a larger font size or distinct font weight to draw attention.

Secondary Text: "Fresh Bread & Baked Goods" – included to immediately communicate the bakery's offerings. This text should be smaller than the primary text but still legible, positioned in a way that supports the overall design without overpowering the main brand name.

Fonts: Preference for serif fonts that evoke a sense of tradition and reliability. Recommended fonts include Merriweather or Georgia for their readability and elegant appearance.

Symbols: Incorporation of a bluebird and/or an oak tree to symbolize nature, growth, and the organic quality of the products. These elements should be stylized but recognizable, aligning with the natural and wholesome brand image.

Color Scheme: Soft, natural colors with a focus on earth tones. The use of blue for the bluebird (if used) should be a natural, soft hue that complements the overall design.

Texture: A background texture that resembles wood, such as maple or black walnut, to emphasize the organic and rustic feel. And, to symbolize the Chabanel sign that once marked the entrance to the family farm. This texture should be subtle but add depth to the logo’s background, enhancing the natural theme.

Please see the attached creative brief for more details.

Target Market(s)

Health-conscious consumers, families, and local residents interested in fresh, organic, and locally produced bread and baked goods.

Industry/Entity Type

Home-based bakery, small business

Logo Text

Primary Text: Chabanel Bakery | Secondary Text: Fresh Bread & Baked Goods

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• (1) Symbols: Incorporation of a bluebird and/or an oak tree to symbolize nature, growth, and the organic quality of the products. These elements should be stylized but recognizable, aligning with the natural and wholesome brand image. (2) A background texture that resembles wood, such as maple or black walnut, to emphasize the organic and rustic feel. And, to symbolize the Chabanel sign that once marked the entrance to the family farm. This texture should be subtle but add depth to the logo’s background, enhancing the natural theme.

Nice to have

• The logo should be rustic yet sophisticated, combining traditional charm with a clean, modern aesthetic. It should evoke feelings of warmth, authenticity, and comfort, inviting potential customers to explore the bakery’s products.

---

Files

Download all files - 0.8 MB