UR brand logo

Want to win a job like this?
This customer received 192 logo designs from 76 designers. They chose this logo design from nur321 as the winning design.
Join for free Find Design JobsLogo Design Brief
We are starting a new company that will develop a new product category. We have named it ShelterWear. These are multifunctional wearable shelters designed for military operations and outdoor use, and hypothermia/rescue bags for paramedics and rescue workers. The company will take inspiration from indigenous people, and the name UR comes from "Norfolk" in Norwegian, which means indigenous people. The logo is inspired by the UR-rune: https://en.wikipedia.org/wiki/Ur_(rune). As the draft logo shows, we would like to include the Start of Life as part of the shield version of the logo: https://en.wikipedia.org/wiki/Star_of_Life
Target Market(s)
Outdoor, Rescue, Paramedics, Defence
Industry/Entity Type
Outdoor Equipment and Rescue Equipment
Logo Text
SHELTERWEAR and RESCUEBAGS
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The logo should work both with and without text. Also on products patches (imagine on front of a caps)
Should not have
- The logo must work with and without the text 'SHELTERWEAR' and 'RESCUEBAGS'. Ideally work in one colour, but two colors are ok if needed if an overlay demands it.