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Customized Vehicle Wrap for Personal 2023 Ford Bronco Tweety Bird Themed.
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This customer received 16 car wrap designs from 4 designers. They chose this car wrap design from Kings Bishop Design as the winning design.
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C$290
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16 designs
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4 designers
Car Wrap Design Brief
Create a customized vehicle wrap design for a 2023 white Ford Bronco that reflects a playful yet edgy Tweety Bird theme. The design should embody Tweety Bird’s (female) personality with a touch of unique attitude and femininity while incorporating thematic coloring of white, black, red, and yellow. The vehicle will be used for personal purposes and should convey a sense of fun and adventure.
Design Direction:
• Tweety Bird as the central character, portrayed in a photorealistic style.
• Tweety is a female with attitude.
• Primary colors: white (vehicle color), with accents of black, red, and yellow.
• Incorporate elements of motion and music, suggesting a dynamic and lively atmosphere – music is very important to the client
• Balance between humor and sophistication in the design.
Elements (but Client is open to alternative ideas/concepts)
1. Driver's Side:
o Tweety wearing a baseball cap and sunglasses, sliding across a piano keyboard/musical riff that extends along the driver's rear and front fender, reminiscent of Tom Cruise in Risky Business.
o Tweety possibly holding a glass of red wine, adding a touch of sophistication and playfulness.
2. Driver's Side Mirror:
o Sylvester the Cat hanging on the backside of the mirror adding a humorous touch to the design.
3. Passenger Side:
o Sylvester the Cat engaging in an activity (to be determined), mirroring Tweety's dynamic presence on the driver's side. Potential ideas include Sylvester enjoying a thrill ride or participating in a comical scenario.
o Alternatively, passenger side could be an different version of Tweety, encapsulating a different motion and music perspective
4. Passenger Side Mirror:
o Tweety hanging on the mirror, exuding joy and excitement, contrasting with Sylvester's demeanor on the driver's side.
5. Additional Potential Elements:
o Tweety strapped in with a 5-point harness, depicted behind a racing steering wheel and race pedals, suggesting a high-speed adventure.
o Sylvester the Cat buckled in, portraying a mix of fear and excitement, emphasizing Tweety's daring driving skills.
o Sylvester the Cat painting Tweety’s nails in read nail polish in a moment of bonding.
Design Considerations:
• This is NOT about taking the images I've provided as inspiration and plopping them into to the wrap. This is about taking the essence and creating something. The images I've provided are for inspiration not replication.
- Ensure a seamless integration of all elements into the vehicle's contours and panels.
• Pay attention to detail and realism, particularly in rendering Tweety and Sylvester. You should be creating new and interesting Tweety and Sylvester images, not taking what I have provided as examples.
• Create a design that is visually striking and captures the essence of Tweety's character while aligning with the client's vision.
• The vehicle wrap will only be on the main body of the vehicle. The design will not extend to the upper portion of the vehicle (black frames) nor the windows nor hood.
• Design or elements could be captured on the rear of the vehicle.
• The design will be landscape in nature, approximately 14400 x 4320 pixels.
• Examples of image for illustration purposes have been generated using Bing Artificial Intelligence. They are examples only to provide context and examples of ideas. Again, they are inspirational.
Deliverables:
• High-resolution digital mockups showcasing the vehicle wrap design from various angles
• High-resolution digital image wrap file that that be used by the sign/wrap company to print and install the wrap successfully.
• Any detailed specifications and instructions for printing and installation.
• Any additional assets or resources required for the implementation of the design.
Updates
Low design quality
To date, the designs I have received have primarily utilized the Artificial Intelligence images that I provided - which were created with the direction to create photorealistic images. Theses were to have been used as inspiration. I now have to come to understand that the photoreaslistic approach requires some high tech drawing which perhaps not all designers are in a position to do so.
To help designers, the concept I am going for is something with depth and dimension as opposed to effectively "flat" characters. I'm not hung up on "photorealistic"
Additionally, the design is for a vehicle wrap which means that the design needs to be of high quality and many of the projects submitted were very pixelated and did not take into consideration the size of the vehicle/size of the design. Design dimensions have been provided.
Additionally, many of the designs did not consider the placement of the images relative to or in consideration of the vehicle elements. For example, Tweety's head landing on top of the door handle. Consideration should be given to what design elements make sense as to actual placement on the vehicle.
Added Tuesday, May 21, 2024
Target Market(s)
The vehicle owner who is a 55 year old female.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- High quality images that are suitable for printing to a vehicle wrap. Pixalated images will not be accepted. Consider how the wrap design will flow and integrate with the elements of the vehicle such as the door handles.
Should not have
- Pixalated images. Images should all be of high quality and suitable for a vehicle wrap.
