• A$380

• 42 designs

• 8 designers

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Catalogue Design Brief

Design Brief: Bespoke Commercial Bakery Product Catalogue
Client Overview:
Our client is a leading bespoke commercial bakery, specializing in naked ready-decorate cakes, slabs, and cupcakes. With a focus on serving corporate customers including chefs, distributors, and caterers, the client emphasizes quality, product safety, and customer satisfaction. Operating from a state-of-the-art facility, they aim to portray exclusivity and professionalism through their product catalogue.

Objective:
The objective of this project is to create a professional product catalogue that effectively showcases the client's range of products and highlights their key values of quality, product safety, and customer satisfaction. The catalogue should reflect the exclusivity of the brand and the sophistication of its offerings, targeting corporate clients in the culinary industry.

Target Audience:
Chefs
Distributors
Caterers
Key Requirements:

Design Aesthetic: The catalogue should exude professionalism and exclusivity, utilizing sleek and modern design elements to captivate the target audience. It should reflect the high-quality standards of the client's products and facility.
Product Showcase: The catalogue should prominently feature the client's range of naked ready-decorate cakes, slabs, and cupcakes. Each product should be showcased with high-resolution images and accompanied by concise yet descriptive text highlighting its unique features and potential applications.
Facility Representation: Showcase the state-of-the-art facility where the products are crafted. Utilize images and/or illustrations to visually convey the sophistication and efficiency of the production process, emphasizing cleanliness, safety protocols, and adherence to industry standards.
Brand Values: The catalogue should effectively communicate the client's key values of quality, safety, and customer satisfaction. Incorporate subtle branding elements and messaging throughout the catalogue to reinforce these values and evoke trust and confidence in the brand.
Exclusive Appeal: Design the catalogue to evoke a sense of exclusivity, positioning the client's products as premium offerings tailored for discerning corporate clients. Utilize high-quality paper stock, finishes, and printing techniques to enhance the tactile experience and reinforce the premium positioning of the catalogue.
User-Friendly Layout: Ensure the catalogue is easy to navigate, with clear categorization of products and intuitive layout. Incorporate ample white space to avoid clutter and facilitate readability. Consider incorporating interactive elements or digital enhancements for an engaging user experience, if applicable.
Deliverables:

Professional product catalogue in digital and/or print format
High-resolution images and design files for future updates and marketing collateral

Additional Notes:
The catalogue should align with the client's brand identity and style guidelines.
Any references or inspiration materials provided by the client should be considered during the design process.
Reference: www.bakemeup.com.au this is our retail outlet which targets cake decorators and stay at home mums. The website is a different target audience. I don't like the unprofessional nature of the website it doesn't suit the commercial/professional customer.
Inspiration: See catalogues attached below for an inspirational reference - Well & Good & B&B+GF Catalogues
Regular communication and collaboration with the client throughout the project are essential to ensure the final deliverable meets their expectations and requirements.
This design brief outlines the key objectives, requirements, and expectations for creating a professional product catalogue for the bespoke commercial bakery, targeting corporate clients in the culinary industry. Let me know if there are any specific details you'd like to add or adjust!

Target Market(s)

Corporate, Wholesale, Professional Chefs, Food Distributors & Cafes

Industry/Entity Type

Bakery

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Introduction About Bake Me Up Mission Statement, Product Categories Round Cakes, Slabs & Cupcakes. Product Details Each category will have detailed product descriptions, including item numbers, packaging sizes, and unique selling points. Best Practices Tips for incorporating products in foodservice. Contact Information Address, phone number, email, and website.

Nice to have

• Creative ideas on how to use our product. Serving ideas etc.

Should not have

• No slander of competitor products

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Files

Download all files - 132.4 MB