Vodz Multi-Pack/ Party Pack Seltzer

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This customer received 19 packaging designs from 8 designers. They chose this packaging design from Sergio Coelho as the winning design.

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Packaging Design Brief

We are looking to design a party/multi-pack carton/box/case for a 6-pack of our vodka seltzer product. The three flavors are peach (like fuzzy peach), Blackberry, and Lemon-lime (like Sprite).

Our color theme is black and white with a touch of color (you will have creative freedom with the color scheme). Importantly, we are a premium hard seltzer and want to convey that luxury style for our packaging. We have included our logo for reference.

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Target Market(s)

Age 21-35

Industry/Entity Type

Alcoholic Beverage


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Thursday, April 18, 2024