• US$150

• 29 designs

• 20 designers

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Logo Design Brief

Create a visually striking and attention-grabbing signage concept for The Panini Co., a fast-casual restaurant specializing in pressed panini sandwiches and charcuterie to-go. The design should stand out in dimly lit areas and embody a fresh, edgy aesthetic that aligns with the restaurant's brand identity.
Design Requirements:
Neon-inspired Dineresque elements: Incorporate neon-style graphics, typography, or accents to ensure the signage pops in low-light environments. Consider using vibrant colors and bold lines reminiscent of neon signage to create a visually compelling and modern look.
Typography: Select a typography style that complements the edgy and fresh vibe of the restaurant. Consider using a mix of clean, modern fonts with subtle artistic flourishes to convey a sense of sophistication while maintaining readability from a distance.
Color palette: Choose a color scheme that enhances the neon-inspired elements and reflects the restaurant's brand personality. Consider incorporating bold, vibrant hues alongside darker, contrasting tones to create visual interest and depth.
Iconography: Develop simple, stylized icons or graphics representing the restaurant's specialties, such as pressed panini sandwiches and charcuterie. These icons should be easily recognizable and integrate seamlessly with the overall design.
Layout and composition: Create a balanced and visually appealing layout that effectively communicates the restaurant's name and offerings. Consider the placement of text, icons, and graphic elements to ensure optimal readability and visual impact.
Adaptability: Ensure that the design can be adapted to various signage formats, such as a main storefront sign, menu boards, and promotional materials while maintaining consistency and brand recognition.
Additional Considerations:
The signage should convey a sense of quality, freshness, and creativity, reflecting the restaurant's commitment to providing exceptional pressed panini sandwiches and charcuterie.
The design should appeal to a modern, food-savvy audience seeking a fast-casual dining experience with an edge.
Consider the restaurant's interior design and overall brand aesthetic when developing the signage concept to ensure cohesion and consistency.

Logo Text

Logo: The Panini Co. Slogan: Gourmet Pressed Sandwiches and Charcuterie

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