• US$110

• 27 designs

• 6 designers

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Logo Design Brief

Overview
Mucho Macho requires a fresh and dynamic logo to represent its brand of spicy corn snacks and peanuts. The goal is to create a visual identity that resonates with the tastes and cultural aesthetics of Generation Z, while highlighting the brand's core themes of bold flavors and excitement.

Design Requirements
Typography: The logo should incorporate modern and bold typography with a playful twist to convey the brand's lively and bold personality.
Color Scheme: Vibrant and eye-catching colors are preferred to grab attention quickly. A combination of reds to symbolize spice, along with contrasting colors like yellows or oranges, can be effective.
Imagery: The use of symbolic imagery such as flames, a stylized corn cob, or a peanut in an abstract form can be explored to represent the spicy nature of the snacks.
Style: The logo should be versatile enough to work well on various platforms, including packaging, online media, and promotional materials. It should be scalable, easy to recognize, and should retain its impact both in color and in black and white.

Target Market(s)

Generation Z: Focus on engaging consumers who are currently between the ages of 10-25. They value authenticity, sustainability, and creativity. They are tech-savvy, highly active on social media, and prefer visually appealing yet straightforward designs.

Industry/Entity Type

Salti Spice Corn Snacks

Logo Text

Mucho Macho (Can bel also "MM" Mucho macho)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold and Vibrant Colors: To grab attention and convey the spicy, bold nature of the product. Modern Typography: Should be legible yet stylish, reflecting current design trends to appeal to young consumers. Visual Element: Incorporating an icon or symbol that can stand alone or work with the text. Possible symbols include a stylized chili, corn, or flame, representing the spicy and bold flavor of the snacks.

Should not have

• Old mexican or to etnic

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Files

Download all files - 10.3 MB