2024 Fall Catalog CPA Continuing Education Courses
Catalogue Design Brief
This would be a digital catalog (preferably flip catalog) used for marketing our CPA Education. The catalog would consist of a cover page, 4-5 full pages describing/promoting some of our more popular courses as well as a table of contents. Followed by pages listing every course title we offer along with a small description of the course. We would like the course title to include a link to the full page course description. The full page course descriptions are something that is required by the board that certifies us for CPA Continuing education. So these full page course descriptions would be at the back of the catalog, and accessible via the links in the titles or by clicking on tabs. In the sample catalog I'm sending you, there are no links, and there are no full course descriptions. I will send you a sample course description. The catalog would need to be editable as we routinely make changes. Preferably adobe or Canva. We do have a logo and specific branding colors.
Target Market(s)
We have a very specific set of customers, CPA state societies and CPAs taking continuing education
Industry/Entity Type
Continuing Education for Certified Public Accountanbs
Font styles to use
Other font styles liked:
- something simliar to Arial and Calibri that can be edited in Adobe
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- eye catching graphics, use the colors in the logo and those shown in the catalog that was attached as a sample
Nice to have
- a table of contents that allows a user to click through to specific classes
Should not have
- the catalog must be editable.