• €130

• 32 designs

• 4 designers

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Graphic Design Brief

Introduction:
Welcome to our FunkyLicious Design Challenge! We're on a quest to discover the next big thing in magical treats, and we need your creativity to make it happen. Are you ready to delve into the world of enchanting flavors and whimsical designs? Join us as we embark on a journey to create the most captivating brand of magic chocolate and gummies ever seen.

Objective:
The objective of this contest is to design a brand concept around the name FunkyLicious for magic chocolate and magic gummies that embodies the spirit of Fun, Nature, and Enchantment. We're looking for unique and eye-catching designs that will captivate consumers and transport them to a world of wonder with each bite.

Brand Inspiration:
Imagine a world where every bite is a magical experience. We love to say that Nature is Intelligent. Think natural and organic vibrant colors, fantastical creatures coming out of the Woods, and whimsical packaging that sparks joy and excitement. Whether it's a Avatar inspired world, magic beings that jumps with flavor or gummies that fizz and sparkle, let your imagination run wild and create a brand that stands out from the crowd.

Brand benchmark : TreHouse

Guidelines:
1. Theme: Your design should revolve around the concept of Nature, Magic and enchantment. Think about what magic means to you and how you can incorporate it into the branding of your chocolate and gummies.

2. Brand Identity: Develop a unique brand logo, and tagline that capture the essence of your magical treats. Consider the target audience and what will appeal to them.

3. Packaging Design: Create packaging designs for both the magic chocolate and magic gummies that are visually stunning and cohesive with your brand identity. Think about how the packaging will stand out on shelves and online.

4. Flavor Profiles: Describe the flavors of your magic chocolate and gummies. Get creative with exotic ingredients and spellbinding combinations that will tantalize the taste buds.

5. Marketing Strategy: Outline a marketing strategy for launching your brand online. How will you create buzz and attract customers to try your magical treats? Consider social media campaigns, influencer partnerships, and other promotional tactics.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It has to be discrete and not obvious for customs, to avoid products being seized, Name : FunkyLicious - Chocolate bars with 3 iterations (3 tastes) and same for Gummies pouches (doypack zip bags)

Nice to have

• Organic / Nature inspired / Avatar inspired Gummies

Should not have

• A copy Paste of our inspiration brand called TreHouse

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Files

Download all files - 6.3 MB