Logo for Task/Gig marketplace with digital payments
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This customer received 190 logo designs from 66 designers. They chose this logo design from MA.PTY as the winning design.
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Logo Design Brief
tech focused startup that is a marketplace for gig jobs and digital app based pre-paid debit card all in one. Tasks could include things like cleaning/picking up trash, delivery, delivery, waiting it lines, validating real world status (e.g. business opening hours), low skill construction tasks (hauling, demolition, land clearing)
Logo should be simple and utilize only 1-3 colors, and a single color (black) version should be provided as well. Generally a circular logo would be prefered, but fine if aspects of it "break the boundary" of the circle. Logo should be bold and graphic, able to be applied in many contexts such as a simple painted stencil, a tiny 16x16 icon.
Please focus on improving and iterating on the visual samples that are attached.
DO NOT INCLUDE ANY TEXT OR PLACEMENT MOCKS (e.g. on paper, letterhead, t-shirts, signage, etc.) ENSURE THE LOGO IS PRESENTED IN COLOR AND BLACK ON WHITE ONLY.
Updates
Low design quality
Target Market(s)
focused on mobile only gig discovery in low-skill, quick, easy to do tasks, open to anyone, including non-citizens, people without legal work authorization.
Industry/Entity Type
Task/gig marketplace, Mobile payments, microtasks
Logo Text
The logo should stand on its own, but a version that is a lockup with the brand name "TaskTide" should also be included
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Symbolism and iconography to use: - waves, tide, - the concept money (but not specific things like country based currency symbols, or paper bills) - Progress or growing
Should not have
- Symbolism and iconography to avoid: - check marks or to-do lists - anything overly technology focused including imagery of a phone - Gradients, fades, or complex color usage