• €810

• 508 designs

• 148 designers

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Logo Design Brief

Hello

We need a new logo redesign for a aligner manufacturing company. A leader of the market.

**Clear aligners** are orthodontic devices that are a transparent, plastic form of dental braces used to adjust teeth.

New logo is necessary for unified communication with both doctors and patients.

We have several directions of work:

- aligners manufacturenig
- soft developing for doctors helping them to create treatement plan (IT, metech)
- own scientific research base where we create and testing new product for the market.
- own educational center for training and development of doctors

EUROKAPPA **brand mission** is to take care of healthy beautiful smiles of patients, giving inspiration, freedom and the opportunity to express themselves.

**Brand values:**
Product innovation and technological excellence
Quality and accuracy.
Professionalism and expertise.
Trust and transparency.
Customer orientation and service.
Responsibility to the community.

**Brand identity**

An inspiring modern leader who constantly strives for excellence and helps others reach their potential. A reliable partner and inspiring mentor on the way to a perfect smile and self-confidence.
Innovator, thinker, leader, futurist.

**Emotional attributes of the brand**

Confidence and comfort. Reliability, “I feel that I am protected, that I belong to the innovative, to the new, everything is intuitively clear to me. Using EUROKAPPA, I'm touching the future”

**Product attributes**

- Innovative material, comfortable, pleasant,
- the best treatement plan software on the market: for both doctors and patients.
- Product innovations: strong RnD team and innovative products
- Unified visual language, stylish packaging

**Rational attributes of the brand**

- Innovative technologies.
- Guaranteed quality.
- Specialist support.
- Fast and convenient delivery.
- Advanced education system.

**Message for patience:**

EUROKAPPA - let your smile tell your story.
Our mission is to give people the opportunity to express themselves. From the inside - from a smile. To be happy. To be free. To be loved, without conditions, without "but". Transparency in everything. Nothing should hide you, real, free, aspiring, loving. Tell your story. #transparent #the story of your smile.

**Portret of the patience:**

Age: 23 -42 years
Woman
Profession: manager, top-manager, works with people.

Income: average or high.
Actively monitors his health and appearance. Strives for a perfect smile appearance. It is important that the correction system is invisible to others, and the treatment is as comfortable as possible.

**Pains and fears of the patience:**
I can't smile, I'm embarrassed by my smile
Fear of unsatisfactory results: aligners will not work
The process will take too long.

**Goals and desires of the patience:**
I want an attractive smile.

I want high self-esteem.
Improving dental health.
Comfort and convenience: “I want the treatment to be as unnoticeable as possible for me and others”
Effective treatment: I want to correct the bite effectively and on time.

**Messeage for doctors:**

EUROKAPPA. A confident result is a patient's happy smile.
Our mission, as a market leader, innovator and expert is to lead the market towards the development of orthodontics, to bring the best technologies and conditions for the development of the aligner market. To provide the best service, the most convenient software. To help the market move and develop.

**Portret of the doctor:**

Age: 32+ years old
Woman
She works as an orthodontist in one or more clinics, has at least 2 years of experience working with braces and aligners.

She is married, has average or high income, and has children.
She is active, ready to gain experience and reputation.

**Pains and fears:**
I have no experience working with aligners, so I'm taking on braces.
Clients come and ask for braces, I'm afraid to offer them aligners.
Aligners do not close all cases, they are for simple cases.
Aligners are too expensive.
I do not know how to communicate with patients who want aligners.

**Goals and desires:**
I want to be a multidisciplinary medical expert.
I want to belong to the club of medical experts.
More patients and earnings at the expense of aligners.
I need to gain experience with aligner patients.
I want a confession.

**Naming:**
EUROKAPPA
EUROKAPPA Junior
EUROKAPPA Academy
EUROCAPPA Clinic

Target Market(s)

dentistry, orthodontics

Industry/Entity Type

medtech, medical devices

Logo Text

EUROKAPPA

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The logo should be associated with quality, technology, innovation, cleanliness and transparency.

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Files

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