• US$110

• 9 designs

• 4 designers

---

Logo Design Brief

UPDATE to below:
The logo will mostly be used online and needs to be seen mostly in a compact format, so the elements must be fairly easily discerned at a quick glance. Imagine the logo and name fitting into a circular space like a social account profile photo. The design does not have to BE a circle, not at all, just compact enough to fit in one.

Please do NOT include a tagline. I prefer a compact format, and not a horizontal one.
============================================================
I need a logo design for a new company called "Work From Haven." My audience is ambitious women juggling career and family, seeking guidance in personal style, homemaking, and work-from-home entrepreneurship. The business model is to build a social presence and an email list to recommend tips, systems, strategies, services and products to this market.

I would like the logo to include a house in some form, abstractly is fine, doesn't have to be obvious and in-your-face. We are talking to people who work from HOME so that is a key element.

The main pillars of content I provide to them are about Style - Space - Systems - Support - and Self. I am serving as a mentor to women, like the mother or older sister they didn't have, who is already successful in life and business.

I have a mood board that I have uploaded here that will help. I do have color preferences in the Mood Board document.

I am open to other colors.

Ideal Client Persona: Emily
Age: 40
Gender: Female
Location: Suburban area, Midwest, USA
Marital Status: Married
Household Income: $80,000 - $100,000 annually
Education Level: Bachelor's degree
Occupation: Freelance graphic designer, runs a small online boutique from home Core Values and Beliefs: Family, personal growth, faith, freedom
Interests and Hobbies: Home decor, DIY projects, reading self-help books, gardening
Lifestyle Choices: Values simplicity, prioritizes family time
Personality Type and Traits: Practical, disciplined, creative, empathetic
Embraces technology for efficiency, appreciates innovative solutions

Challenges and Pain Points:
- Struggles to balance work and family responsibilities while maintaining a polished image
- Feels overwhelmed with home management tasks and lacks systems for efficiency
- Desires guidance on improving personal style and home decor

Dreams, Goals, and Aspirations:
- Short-Term Goals: Enhance personal style, streamline home organization, increase online boutique sales
- Long-Term Goals: Achieve financial stability, create a nurturing home environment, expand business ventures

Hobbies, Interests, and Passions:
- Enjoys refinishing furniture and upcycling home decor
- Passionate about providing a comfortable and aesthetically pleasing home for her family
- Interested in supporting local artisans in her business

Core Beliefs:
- Believes in the power of personal improvement and continuous learning
- Values authenticity and honesty in relationships and business interactions
- Holds the belief that a well-curated home environment positively impacts overall well-being

Fears:
- Fearful of not being able to effectively juggle her various roles and responsibilities - Worries about falling short of societal expectations regarding appearance and success
- Fears stagnation and not achieving her full potential in her personal and professional life

Target Market(s)

Ideal Client Persona: Emily Age: 40 Gender: Female Location: Suburban area, Midwest, USA Marital Status: Married Household Income: $80,000 - $100,000 annually Education Level: Bachelor's degree Occupation: Freelance graphic designer, runs a small online boutique from home Core Values and Beliefs: Family, personal growth, faith, freedom Interests and Hobbies: Home decor, DIY projects, reading self-help books, gardening Lifestyle Choices: Values simplicity, prioritizes family time Personality Type and Traits: Practical, disciplined, creative, empathetic Embraces technology for efficiency, appreciates innovative solutions Challenges and Pain Points: - Struggles to balance work and family responsibilities while maintaining a polished image - Feels overwhelmed with home management tasks and lacks systems for efficiency - Desires guidance on improving personal style and home decor Dreams, Goals, and Aspirations: - Short-Term Goals: Enhance personal style, streamline home organization, increase online boutique sales - Long-Term Goals: Achieve financial stability, create a nurturing home environment, expand business ventures Hobbies, Interests, and Passions: - Enjoys refinishing furniture and upcycling home decor - Passionate about providing a comfortable and aesthetically pleasing home for her family - Interested in supporting local artisans in her business Core Beliefs: - Believes in the power of personal improvement and continuous learning - Values authenticity and honesty in relationships and business interactions - Holds the belief that a well-curated home environment positively impacts overall well-being Fears: - Fearful of not being able to effectively juggle her various roles and responsibilities - Worries about falling short of societal expectations regarding appearance and success - Fears stagnation and not achieving her full potential in her personal and professional life

Industry/Entity Type

Consulting and Digital Courses

Logo Text

Work From Haven

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Approachable sophistication and elegance, with a hint of fun

Should not have

• Anything that looks too cutesy

---

Files

Download all files - 1.6 MB