• C$190

• 30 designs

• 10 designers

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Car Wrap Design Brief

Please see the notes below for what we are looking for in regards to a vehicle graphics package to represent our brand. Let me know if you have any questions! Hoping you can put some ideas together to get the ball rolling on this project.

Current Vehicle

2023 Jeep Gladiator Overland 4x4

Overall Look and Feel:

We are looking for partial vehicle graphics that have a premium and clean feel. Something that is eye catching, but also subtle. Would really like to go with the less is more approach and add small detail elements to the vehicle that compliment the larger portion of the overall vehicle design. Whatever design we implement on this Jeep Gladiator project will be the same design over our fleet to keep consistency and flow across our brand.

Elements;

Topographical Map Lines
Angles
Mountains
Off-Road Parts (Ring and Pinion, Coilover Shock, Axle Shaft)
Front Fender Vent Accent Vinyl
Adams Off Road Shop Windshield Banner (Black Background, White Letters) "Fueled By Passion" Tagline (Using Our Standard Fueled By Passion Font)
"Built With Purpose" Tagline (Using Our Standard Fueled By Passion Font)

Brands:

American Expedition Vehicles
Steersmarts
COMEUP Winch
Freedom Recovery Gear
Baxter Performance
Long Range America

Brand Colors:

Red
White
Black
Silver

Logos:

Adams Off Road Shop (Main Attraction) (Logo Supplied)

JH Ranch (Logo Supplied) (This should be subtle as to not take away attention from the main Adams Off Road Shop Branding, but still visible as a secondary component.

J.BUILLTT (Harold Square Font) Would like to incorporate the instagram handle somewhere on the tailgate.

I have included some photos of vehicle wraps and design ideas I have seen in the past that I like. I am open to creative interpretation as long as it looks clean and has consistent flow, that is my biggest priority. I have also included the brand logos that I would like to have incorporated in the design. Most predominantly want the Adams Off Road Shop Logo to be the most present.

Whatever graphics we design on this one I would like to ultimately carry the design over to our other vehicles to maintain brand consistency.

Target Market(s)

Premium Off-Road Aftermarket Parts & Service

Industry/Entity Type

Automotive - Off Road

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Adams Off Road Shop Logo

Nice to have

• Would like to see our partner brands integrated into the design, but they should not be the forefront of attention.

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Files

Download all files - 5.6 MB