Video production company needs logo (briefing updated)
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This customer received 228 logo designs from 84 designers. They chose this logo design from domaa studio as the winning design.
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Logo Design Brief
We are a video & photo production company in Brussels. We focus on corporate content, brand storytelling, aftermovies, employer branding, video cases, client testimonials, etc. We have an existing logo but we'd like a whole new logo first, then a whole new brand guidelines book with secondary colors, fonts, etc.
We’re looking for something relatively simple.
The word Badger with a graphical element, next to it or integrated in it.
UPDATE
Thanks to all the wonderful submissions we received so far. Only a handful are close to what we are looking for - so I think I need to refine the briefing a bit.
We’re not looking for a futuristic or modern typeface. The submissions we like most are those using a standard font, with unaltered letters. We see a lot of suggestions of the letter A being formed without the horizontal line (so just the two lines joining on top), or that but with a triangle inside. That’s not exactly what we’re looking for.
You can use both upper case, lower case or mix ( BADGER, badger or Badger)
A lot of submissions are with altered or incomplete letters (gaps / openings in the letters) - again I don’t think we’d go for those.
We’re open to having a picto / graphical element referring to the badger animal but please keep it subtle or minimalistic. A reference to our business (video) is a must-have but it can be subtle too.
Thanks again to all you talented artists out there.
Updates
Here's what we notice from the things we receive and we like.
- lower case badger, simple font
- picto above the word
- very minimalistic, not too many elements (badger head in play button triangle is ok for instance, but don't add more elements)
- avoid film camera references (we live in a digital world :) )
Thanks everyone for the lovely submissions !
Added Tuesday, 26 March 2024
Need extra days to review
Target Market(s)
Companies and agencies, nationwide, Belgium
Industry/Entity Type
Videography, photography, corporate communication.
Logo Text
BADGER
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We go for a full rebranding of our current logo.
Nice to have
- Maybe some declinations / tries with a baseline reading "Pictures speak."