• S$240

• 101 designs

• 52 designers

---

Logo Design Brief

My company's name is Smart Decision Advisory Services. It is into Technology Advisory Services for Technology decision-makers in Enterprise and Government organizations.

Name of the website- www.smartdecision.ai (not operational yet)
Industry: Tech Advisory
Product of the company = an AI-based Decision Assistant, for Enterprise IT Decision makers
Tagline- Make the Right Choice!
Color Theme- Combination of Teal (hex- #40BAB4) and Purple (#4F40BA)
Overall, the logo should have a vibrant, modern, and yet professional look.

The logo should symbolize "wisdom & knowledge" and "principle-based advice".

In Indian culture, the Hindu God Sri Krishna is deemed a wise advisor and Goddess Saraswati is associated with wisdom. However, since the target market is international, we don't want direct association with the god or goddess.

Both are associated with Peacock. Hence the branding theme is colors associated with Peacock, to indirectly symbolize, the "wisdom & knowledge" of Goddess Saraswati and the "principled advice" of Lord Sri Krishna.

Target Market(s)

Enterprise & Government - Senior Info Tech Decision Makers

Industry/Entity Type

Technology Advisory

Logo Text

Smart Decision

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Oswald and Roboto are chosen for Web.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1. Copyright for the logo 2. Unique and differentiated Design 3. The colour theme mentioned in the brief. Teal (hex- #40BAB4) and Purple (#4F40BA)

Nice to have

• logo shape suggestive of peacock feather. The colour theme is also aligned with peacock feather colours.

---

Files

Download all files - 0.7 MB