• A$250

• 101 designs

• 44 designers

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Logo Design Brief

We are looking for a new logo for our gluten free bakery business that we purchased a year ago. It is currently trading as The Healthy Loaf and we want to change the name to Geelong Gluten Free.

We produce Gluten Free bread in Geelong, Victoria ,Australia for cafes, restaurants, supermarkets, retail online orders and for our small shop. We ship to our customers 4 days a week via a local courier.

We want to portray fresh, gluten free bread that is safe for coeliacs. It is also vegan, and nut free. The logo will be used on our website, on our ordering platform (Ordermentum), on clear packaging (we will have the logo on a white background on this so it can be seen), packaging labels, and on shop signage.
We like vibrant green for the main background colour, with white writing. And any accents to be done in black.

Note: The Coeliac Australia logo has green and blue in it, so we don’t want there to be confusion, but would like green in there as a colour to stand out on the shelves of our competitors. (supermarkets, etc).
Currently we have to have a large printed label on the products that is black and white thermal printed so we don’t stand out at all. The hope is that having a vibrant logo on the label will help with this.

Target Market(s)

Gluten Free bread buyers, coeliacs, parents of coeliac kids, gluten intolerant, health conscious people

Industry/Entity Type

Bread bakery, gluten free bread

Logo Text

Geelong Gluten Free

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All 3 words must be equal size or the emphasis on Gluten Free. The text, the green colour, be visible on clear wrap packaging

Should not have

• any reference to wheat, barley, rye

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Files

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