Tesla Hypermile Urban Challenge

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This customer received 80 logo designs from 26 designers. They chose this logo design from Design Athics as the winning design.
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We want a logo for our event. The event will held in Milan, Italy, during the international well-known event Design Week. With a Tesla Model 3 RWD, we want to drive in the urban Milanese traffic for hours until the charge of the car's battery is finished. We estimate we will drive more than 500 km. We want to demonstrate that it is possible to move sustainably in a big urban area, without tailpipe emission, and in a congested area such as Milano. We promote the transition from fossils to renewable energies. The logo could be a sketch of the Tesla car running with the skyline of Milano on the back and a checkered flag fluttering from the vehicle's tail, but other ideas will be welcome!
Target Market(s)
general public
Logo Text
on the car and in our communication online
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



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Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Elegant
Bold
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Traditional
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Upmarket
Requirements
Must have
- Milano skyline, car moving, sense of movement
Nice to have
- The logo could be a sketch of the Tesla car running with the skyline of Milano on the back and a checkered flag fluttering from the vehicle's tail,