Logo Design for a men's and women's mountain contemporary boutique

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This customer received 11 logo designs from 3 designers. They chose this logo design from James J. as the winning design.
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Logo Design Brief
Please design a simple logo for a men's and women's contemporary boutique with a Western flair. The boutique is called, Velvet Stag. This boutique is located in the mountains of Sun Valley Idaho. and the logo should be inspired by a contemporary mountain lifestyle that is mid to upscale. We carry contemporary apparel with some rustic Western items. So contemporary cowboy :) Theme. This logo should look clean as we need it to easily apply to our custom bags and tissue paper etc. I like the idea of a stag in the logo and contemporary western font. I want it to have a luxury vibe that makes the customer think expensive but can attract a younger sophisticated client as well.
Target Market(s)
45-65 years old
Industry/Entity Type
Retail
Logo Text
Velvet Stag
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Contemporary western font could be nice
Nice to have
- Maybe a stag in the logo?