• US$300

• 226 designs

• 45 designers

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Logo Design Brief

We need a new logo (brand standards/guidelines would be a great addition) for a church in Georgia. This church has a 90-year history and is a recognized brand in the community. About 10-15 years ago, we shortened the name to HBC Rome and designed a logo for that brand. The brand never caught on. We've been meeting for the past year to discuss brand and other changes, and we could never arrive at consensus on a new name. After talking to community members, we rediscovered that our name already has a brand presence, but it's time to update that for the 21st Century. We're returning to our base name, Hollywood, but we're dropping the denominational affiliation to simply be Hollywood Church. Most of the churches in our community use blue or teal in their logos or signage, so NO BLUES. We're leaning toward vibrant greens to represent revitalization, growth and healing. Alternately, we would consider colors in the orange family if applied in a way that is dynamic but not garish. Our community is Rome, Georgia, the city of three rivers and seven hills. our church is located at the base of a very steep hill. The symbol for our city is the Rome Clock Tower. There's also an iconic sculpture at the intersection of the main roads in our community. It features seven arches that reference the Roman aqueduct. We also have road frontage along a busy highway that serves as a crossroads. Our church is contemporary. Our worship center is a former gymnasium that has been remodeled. We are fundraising now to redesign the outside of our building, which will be a mixture of warm wood and dark gray metal siding. We don't want any association with Hollywood, California. We would consider leaning in to the use of holly leaves and berries, if they used creatively. The focus of our church is making disciples of Jesus Christ. None of the Rome-area landmarks are a requirement for the design. I also wouldn't mind seeing the use of a modern script font for the "Hollywood" part of our name. I am including them should they inspire creative usage. The new logo will be used for new signage, social media accounts, website, stationary, promotional items, business cards and PowerPoint/ProPresenter. I work in marketing and public relations professionally. I've participated in the rebranding of a three-hospital health system in our community. I have a pretty good eye for design and an awareness of what other churches and groups in our community are using. However, my design skills are limited. I look forward to seeing the amazing creativity that you have!

Target Market(s)

We're a church just 60 miles north of Atlanta. Our primary market is the 175,000 people living in Northwest Georgia counties of Floyd, Polk and Chattooga.

Industry/Entity Type

Church

Logo Text

Hollywood Church

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I'm a fan of Gotham font, but I'm not married to it.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use either greens or oranges (not both!)

Nice to have

• Looking for a design that can either be used horizontally or vertically (stacked). Most applications will be horizontal, but it's great to have a square or vertical option.

Should not have

• Don't use references to Hollywood California, stars, spotlights, movies, fame, etc.

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Files

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