Hanerau LLC - consultants to international manufacturers

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This customer received 136 logo designs from 64 designers. They chose this logo design from GVisions as the winning design.
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Logo Design Brief
My company (Hanerau LLC) provides consulting in the field of manufacturing, in particular working with international companies entering the US market. Hanerau is the name of my wife’s hometown (where I met her) and the dot com was available (hanerau.com), that is how I came up with the name. The town is famous for (not much) the author Theodor Storm who wrote the book “Der Shimmelreiter” which roughly translates to “Rider on the White Horse”
I am looking for these elements:
- A logo that accompanies the company name: the name Hanerau with either a design element included in the word Hanerau or positioned to the right or left of Hanerau
- A logo / design element that can stand without the word “Hanerau”. Why? A logo that is somewhat equally wide as tall is good for putting on LinkedIn, etc.
More input from me:
- For my emails and Word documents I use the font “Bahnschrift”. If the rendering of the word Hanerau in the logo could compliment that font, it would be good
- I like simple logos. Please see the attached logo for another company I had. That company was called WM Grills. I love the simplicity of this logo.
- Minimal color usage would also be appreciated for this logo.
- One possible logo ideas from me: a very basic black and white caricature of a rider on a horse, which would tie into the theme of “Der Schimmelreiter” It is dark, stormy, and cold in Hanerau. Very near the North Sea in Germany.
- I want to project the image of a larger company and not the image of the local plumber
Target Market(s)
Small to mid size manufacturers are my customers
Industry/Entity Type
Manufacturing
Logo Text
Hanerau
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity, basic colors or just grey scale
Nice to have
- Open to a workmark or woodmark with a character
Should not have
- Lots of colors, must not be busy