Ta Valletta Pasta - Complete new logo

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This customer received 85 logo designs from 46 designers. They chose this logo design from Soonia as the winning design.
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Logo Design Brief
I recently purchased a 25yr old brand and the logo is outdated. I need a logo that is more versatile, square for socials, and fits into a rectangle for documents/sponsorship etc (this would be the main logo)
The new logo needs to represent a fresh modern look, but still pay homage to the history of the brand.
The pasta business has been around for 25yrs, the recipe handed down over generations, the pasta is made with no fillers, no boosters, no preservatives just like Nona used to make it!
These days not only am I marketing to those that want to eat a homemade/homestyle pasta but also those that want to avoid food activities/nastys and those that want quality product over cheap/commercial/highly processed pasta.
From a price point of view, my product is the higher tier, so the new brand needs to show class/superiority/style but with a modern edge. If it was clothing, it would be designer clothing made with nothing but quality materials and all natural.
I am looking for something that is predominantly text, I don’t need images of pasta etc, but not opposed to line/abstract graphics within/around the wording.
The word Pasta itself needs to be clearly visible within the logo, brand awareness is the marketing stage we are in right now, despite the age of the brand.
Feel free to reach out for any further info you might need. Currently logo has been uploaded for reference.
Industry/Entity Type
Food Manufacturing
Logo Text
Ta Valletta Pasta
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
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