• S$270

• 28 designs

• 6 designers

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Packaging Design Brief

Background - I have a current range of cakes and cookies that are premium and have a minimalist design style with luxury finish. Feminine and soft touch.

I am looking to create a more affordable but high quality range of packaging for a new product - chocolate brownie brittle. Whilst keeping the brand essence of ethical luxury but affordable.

Front of the pack - I would like to improve on it and perhaps have a drawing of it that looks enticing to eat than the current. I am open to using product images as well. The current design does not suit retail supermarket shelves.

The back of the pack - I would like to have a nicer organised look that fits the product and brand image. Something more readable and easy to understand that will entice people and educate at the same time. I have a draft which will be attached.

The link to the current range is https://roa.com.sg/collections/roa-daily

Ideally I would like to revamp the rest of the packs to the similar format and style of the new version for consistency. Pls propose colour options as well. Keeping in mind the main brand style.

Target Market(s)

People who love chocolate, young Gen Z who care about sustainability , parents of children who are any to eat clean ingredients, vegans

Industry/Entity Type

food, snacking

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Font styles to use

Other font styles liked:

• Canva font - glacial indifference

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Same family vibes as the premium range of cookies

Nice to have

• Colour tones to match the flavours

Should not have

• No bright neon crazy loud colours or designs

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Files

Download all files - 0.8 MB