• US$150

• 133 designs

• 66 designers

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Logo Design Brief

Hello, I am creating a new online dating app that subsumes the personalization and compatibility analysis of human matchmaking, but is combined with the convenience of modern dating apps such as hinge. The app is called Laguna.

There is a lot of pain and fatigue in modern online dating. Laguna uses a concise but effective questionnaire that is combined with cutting-edge AI, social psychology research, and psycholinguistic modelling to effectively and conveniently find dating matches with real compatibility - as opposed to any major app on the market. A personalized introduction for every user is generated everyday to introduce you to a new potential match - this introduction is totally unique and will never be seen before or again. The introduction is intertwined with the user’s images to create an attractive “newsletter” feel.

"Laguna" is Italian for lagoon, which is "a shallow body of water protected from a larger body of water (usually the ocean) by sandbars, barrier islands, or coral reefs." Lagoons are beautiful, tropical, lush watery paradises - as I see it. This is meant to be the inspiration for the feel, color scheme and design of the app.

To that end, I have included concept images of lagoons to evoke the feeling of a paradise getaway where one may meet their soulmate. This is the feeling I would like to convey with the logo - which should likely be at least somewhat "minimalist" to compete with the aesthetics of other dating apps.

I do want a bit of a modern/elegant or even sci-fi feel to the brand, as the premise is to use bleeding-edge AI to revolutionize online dating. We are really living in the future, and a bit of that I think would be nice with the logo - as evidenced by the current version I've included.

I have included screenshots of the current app UI. There is a screen for
potential matches and incoming likes (just like Hinge) with a logo at the top. There are “Like”, “Dislike”, “Super Like”, and “Super Dislike” buttons that float over the screen as it scrolls.

The logo will be shown on top of the main screen and in a few places. I'm open to new color schemes that will be consistent with the logo's. I've included the current version of the logo as a starting point for extra inspiration.

Thank you!

Target Market(s)

Single men and women ages 20-40

Industry/Entity Type

Online dating / Matchmaking

Logo Text

Laguna

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please include some type of blue AND green in the color scheme (any shades will do)

Nice to have

• An emblem that abstractly conveys the look or feel of a lagoon

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Files

Download all files - 6.8 MB