• US$240

• 276 designs

• 105 designers

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Logo Design Brief

Design logo for new insurance agency in the California Central Valley. The licensed DBA is "CW Phillips Insurance Services". We specialize in servicing larger, local businesses for all their insurance needs. We do not practice 'sales' but rather service and consultation with decades of experience. Logo will appear in web, email, business cards, exterior signage and letterhead. We want the logo to communicate professionalism and confidence. Draft ideas emphasize the "CW Phillips" (with the CW more so) and the "Insurance Services" in smaller type. Open to other color ideas but blue is certainly a favorite. Will need to attract millennials but not turn off gen-x. project stability, not creativity. Mission statement: "Strategy over Commodity, Inspiration over Manipulation".

Target Market(s)

Medium-sized businesses from 20-1000 employees

Industry/Entity Type

Financial: Insurance

Logo Text

CW Phillips Insurance Services

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Logo styles of interest

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Font styles to use

Other font styles liked:

• No 'script' font.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be professional

Nice to have

• "CW" off set or somehow isolated (in a box, contrasted, bolded, etc). Phillips should still be prominent. Insurance Services should be small

Should not have

• Should not be stale, old, gaudy or

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