• A$150

• 100 designs

• 46 designers

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Logo Design Brief

Logo Design Brief:
Company Name: The Moving EP

Concept and Theme:
The logo should encapsulate the essence of movement, vitality, and well-being. It should convey a sense of support, progress, and inclusivity. Consider incorporating elements that represent home, telehealth, and gym environments, symbolizing the versatility and accessibility of our services.

Color Palette:
Use a vibrant and uplifting color palette that reflects energy, positivity, and health. Consider incorporating greens, blues, and warm tones to evoke a sense of nature, growth, and well-being.

Typography:
Choose a modern and clean font that is easily readable. The typography should convey professionalism while maintaining a friendly and approachable feel.

Iconography:
Include an icon or symbol that represents movement, such as an abstract figure in motion, a dynamic arrow, or a stylized depiction of exercise equipment. The icon should be versatile enough to be used independently, making it easily recognizable.

Tagline:
Consider including a tagline that complements the mission statement, emphasizing the transformative power of movement. For example, "Moving Lives, Transforming Health."

Versatility:
The logo should work well across various mediums, including digital platforms, print materials, and merchandise. Ensure that it maintains its impact and clarity when scaled down.

Target Audience:
Our primary audience includes individuals seeking exercise physiology services, healthcare professionals, and potential partners. The logo should resonate with people of all ages and fitness levels.

Competitor Analysis:
Consider researching and analyzing logos from similar health and wellness businesses to ensure distinctiveness and uniqueness.

Inspiration:
Think about elements that inspire movement, growth, and positive change. Incorporate these inspirations into the design to create a visually appealing and memorable logo that aligns with The Moving EP's mission.

By combining these elements, we aim to create a logo that not only represents The Moving EP as a professional and reliable service but also conveys the passion and commitment to improving the lives of individuals through the power of movement.

The Logo and surrounding theme will be used on business cards, work shirts, exercise shirts for clients, professional letter heads, website and more.

The designer of this logo will likely be tasked with further creation of the overlying visuals of the business.

Thank you for your time.

Target Market(s)

Veterans, Ageing population

Industry/Entity Type

Allied Health

Logo Text

The Moving EP

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.