• US$150

• 163 designs

• 70 designers

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Logo Design Brief

We are launching an early years play centre. It’s for babies and infants, 6 months old to 36 months. They’ll get to learn and develop through interactive play, developing their skills and optimizing their senses.
We want the logo to incorporate a “happy brain” animated character. The brain shouldn’t look too “sciency” or over the top, because a brain is generally quite ugly to look at. It should be more “cute” than “real”. I’ve attached a few examples of animated brains which we like and also attached a sample with the font logo (something quick which I made up)
Ideally, the brain shouldn't be holding anything. It should have legs and arms though (in a creative way, of course). Also, be careful because the brain can look a bit like a cloud and we don't want people questioning what it is ("is it a cloud? a brain? a what??")
Colour scheme wise, I want the brain to have more light pink than dark pink. The brain should have dark blue or dark purple glasses on. I think Example 3 which I have attached gets close to what we are really looking for...
The idea with the brain is that then it becomes our mascot, we can play around with it, get more designs done for the walls, parking, even plushies etc.
Then, the main font logo, I think this should be the same colour as the glasses (like a darker purple or blue type of colour).
Font style, it needs to be childish without being too childish, basically. It's supposed to target babies and infants but equally we are targeting their parents too.

Target Market(s)

Parents of babies and infants, also the babies themselves (say 1-3 years old)

Industry/Entity Type

Early years education

Logo Text

MERLA

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I think something more Sans Serif BUT with a nicer, childish style (if that makes any sense)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The creative "brain", with glasses, legs and arms, using the colour advice which I have added to the post

Nice to have

• I think I have explained these in the post

Should not have

• I think the post is clear in what is needed

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Files

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