• US$300

• 110 designs

• 73 designers

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Logo Design Brief

Project Overview:
We are seeking a unique and captivating logo design for Essenza Del Lago Vineyard, a premium wine brand that embodies the elegance and natural beauty of the Chelan AVA region. Our brand is a tribute to the rich heritage and picturesque landscapes of our family-run vineyard, and we aim to convey this legacy through our visual identity.

Brand Essence:
Essenza Del Lago represents the pinnacle of quality, exclusivity, and scenic allure. Our brand stands for luxury, tradition, and the art of winemaking. We want our logo to reflect these values, creating a connection with our audience that resonates with sophistication and authenticity. Essenza is our family's expression of beauty and connection the world. We are crafting elegance.

Design Requirements:

Primary Element: The logo should incorporate the letter 'E' in a creative and artistic manner, symbolizing the name 'Essenza'.
Visual Connection: The design should incorporate elements that evoke the essence of the Chelan AVA – think rolling vineyards, serene lake views, and lush landscapes.
Versatility: The logo will be used across various platforms including our website, social media, and most importantly, on our wine labels. It should be easily identifiable and impactful, even from a distance.
Style: We are looking for a design that is both iconic and timeless – a logo that will stand the test of time and become synonymous with luxury winemaking.
Color Palette Recommendations:

Deep Wine Reds: To represent the richness and depth of our wines.
Earthy Greens: Reflecting the natural beauty and lushness of the Chelan vineyards.
Gold Accents: For a touch of luxury and elegance.
Soft Cream or Beige: Providing a neutral base that complements and enhances other colors.
Target Audience:
Our primary audience includes wine connoisseurs and enthusiasts, aged 30-60, who appreciate high-quality, artisanal wines. They value tradition, craftsmanship, and have a taste for the finer things in life.

Deliverables:

A primary logo design.
A simplified or minimized version for smaller applications.
A style guide including color palette, typography, and usage guidelines.

Logo Text

Essenza