Chief Financial Officer launching a new business and needs a great logo!
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This customer received 624 logo designs from 200 designers. They chose this logo design from LogoEon as the winning design.
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Logo Design Brief
Our new firm offers consulting services in the areas of business finance. Specifically, we act as a fractional (or part-time) Chief Financial Officer for growing businesses that aren’t ready to hire a full-time CFO.
We want a logo that is clean and straightforward/sensible and includes feelings of being professional, trustworthy, and reliable.
We are looking for several logo files, including a logomark, our company name, and the tagline. For example, one file would be just the logomark. Another is the company name and logomark. Another would be the company name, logomark, and tagline.
For the logomark, consider using a symbol related to money or finances or one that uses the “C” and “S” of our company name.
For the logomark, consider using a symbol related to money or finances or one that uses the “C” and “S” of our company name.
At a minimum, the file types would need to be PNG, JPEG, and Adobe Illustrator.
We also need a one-page branding sheet that includes the designs, HEX colors and codes, and font styles for the header, subheadings, and copy.
You must use a web font that is easy to find for a future graphic or web designer. We like the Verdana font but are open to other sans-serif fonts.
Updates
Need extra days to review
Target Market(s)
Small to medium-sized businesses
Industry/Entity Type
Business Finance
Logo Text
COMPANY NAME: Sensible CFO & Consulting TAGLINE: Business Finance Services
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want a logo that is clean and straightforward/sensible and includes feelings of being professional, trustworthy, and reliable.
Nice to have
- We prefer green and blue, and are open to the designer choosing a third complimentary color.
Should not have
- Should not be complicated. Avoid use of difficult to read fonts.