• £200

• 124 designs

• 57 designers

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Logo Design Brief

Background:
Your One Wish is a compassionate charity dedicated to enriching the lives of children in need. Known for granting wishes to children who face life-altering challenges, Your One Wish is now extending its reach by addressing food insecurity through the launch of Your One Wish Food Banks. This initiative aims to support food banks across the UK by donating pallets of food and drinks to combat hunger and aid those in less fortunate circumstances.

Objective:
The goal of this project is to design a new logo for the Your One Wish Food Banks initiative. The logo should be a natural extension of the current Your One Wish branding, incorporating elements that reflect the charity’s commitment to helping alleviate hunger through the food bank program.

Design Requirements:

Integrate the Existing Logo: Start with the existing Your One Wish logo as the foundation. It’s important that the new logo maintains brand continuity and recognition.

Incorporate "Food Banks": The text "Food Banks" needs to be incorporated seamlessly into the design, ensuring that it stands out as a distinct aspect of this particular initiative but also remains integral to the overall logo.

Theme and Imagery: While maintaining the original logo's integrity, introduce elements that represent the food bank aspect of the charity. Consider icons such as a pallet of food, a plate with a heart, or other creative symbols that represent nourishment and care.

Color Scheme: Utilize the charity's existing color palette, but feel free to introduce complementary colors that could help the "Food Banks" aspect of the logo to stand out, provided they evoke a sense of warmth, support, and community aid.

Typography: The existing logo’s typography should guide the design, but the addition of "Food Banks" can be an opportunity to introduce a complementary font that works well with the original design yet adds its own unique presence.

Design Deliverables:

A primary logo that includes the Your One Wish Food Banks branding.
A secondary logo or emblem that could be used for social media profiles, app icons, or other smaller spaces.
A style guide that outlines the usage of the new logo, including color specifications, typography, and any do’s and don’ts.
Target Audience:
The logo should resonate with a broad audience, including charity supporters, volunteers, beneficiaries, and partners within the food bank network. It should speak to both the heart and the practicality of providing support to those in need.

Submission Requirements:
Designers should submit original vector files (AI, EPS), high-resolution PNG and JPEG files, and any specific font files used in the design. Additionally, mockups showcasing the logo in various uses are highly recommended.

Evaluation Criteria:

Adherence to the charity's existing brand and values
Creativity in representing the food bank initiative
Clarity and legibility of the "Food Banks" addition
Versatility of the logo for use across various media
Overall aesthetic appeal
By undertaking this project, you will be contributing to a cause that provides critical support to children and families, making a direct impact in the fight against hunger. Your creativity and expertise will help us communicate our mission and attract the support necessary to sustain this vital work.

Target Market(s)

The logo should appeal to a wide range of individuals including charity donors, philanthropists, community activists, volunteers, and the general public who are sympathetic to charitable causes. Beneficiaries and their families, who directly receive support from food banks. Partners, including supermarkets, local businesses, and organizations within the food distribution network.

Industry/Entity Type

Non-profit/Charitable Organizations Specifically, the charity is involved in the social services sector, focusing on child welfare and hunger relief through food bank support.

Logo Text

Your One Wish - YOWfoodbank.Co.uk

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear incorporation of the existing Your One Wish logo to maintain brand continuity. The words "Food Banks" must be included and easily identifiable within the logo. The design should embody themes of care, community support, and nourishment. The logo must be scalable and legible across various formats, from large banners to small digital icons. Use of the charity's established color palette to maintain brand recognition.

Nice to have

• A secondary emblem or version of the logo that can be used for smaller applications. Potential for a subtle introduction of new complementary colors or design elements that enhance the visual appeal without overwhelming the existing brand identity.

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Files