• A$190

• 53 designs

• 25 designers

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Logo Design Brief

I already have an existing Brand Identity (see attached) for a brand called FootyBoys (https://www.footyboys.com) which is sometime abbreviated to just FB within the shape of a football as shown on page 5 of the PDF. The brand specialises in selling footy gear (sportswear) for Rugby League and Aussie Rules Football in Australia.

I'd like to create 2 new variations of the this abbreviated version of the logo as I am planning to move into other categories of apparel which are non-football related. That means I would use different branding to reflect a different category and audience. I would brand these new items as either FB Sports or FB Athletics. The common element is the initials FB, then the descriptor (Sports or Athletic) allows me to target a different group of people either generally or specifically. As an example there could be a FB Sports website and a separate FB Athletic website, which is different again to FootyBoys.com. While the sites may be different, I would like them to look like they belong to the same overarching identity/family but to not be identical. Something has to tie them together, how you do that is up to you e.g. colour, font, abbreviation, the ball or something else. Just changing the word with everything else exactly the same will not be sufficient.

I would like you to design the 2 logo variations:

1. FB SPORTS or FB Sports
2. FB ATHLETIC or FB Athletic

I'd like to see versions with and without the ball shape. The ball shape could also be used in a different way e.g. on page 6 of the PDF you can see the FB is not in the ball in a stacked logo version, etc.

I'd also like to see both landscape and stacked versions of the logo because the logo would appear of apparel such as mens speedos/swimwear, shorts, t-shirts, etc, while also needing the flexibility of being displayed easily on websites and digital and mobile devices, etc.

Lastly, can you show how the logos would look on:

1. the front and back of a pair of mens speedos and
2. the front of a singlet/tank top as examples of the brand implementation.

Target Market(s)

Men, 18+

Industry/Entity Type

Sports & Fitness

Logo Text

FB Sports / FB Athletic

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Please refer to the Style Guide for fonts and colours

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must look like they belong to the overall family aesthetic of the brand BUT be sufficiently different from each other in some way

Should not have

• Should not look identical to footyboys

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