• US$150

• 61 designs

• 37 designers

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Logo Design Brief

Creative Brief for Jam Band Logo Design
High Street Communion
**Project Overview:**
Our jam band is seeking a unique and visually captivating logo design that embodies the essence of our musical style, characterized by fun, improvisational rock, catchy songs, and memorable hooks. We draw inspiration from iconic bands like the Grateful Dead, Phish, and Goose. The logo should encapsulate the energy, spontaneity, and creative flow that defines our music, inviting fans to join the musical journey we embark upon during our live performances.
**Target Audience:**
Our target audience consists of music enthusiasts, particularly those who appreciate improvisational rock music, the jam band culture, and the lively concert experience. We aim to attract a diverse audience, from seasoned jam band fans to new listeners seeking a vibrant musical adventure.
**Brand Personality:**
1. **Creative and Spontaneous:** Our music is founded on improvisation and creativity, and we want our logo to reflect this spirit.
2. **Engaging and Fun:** We aim to provide an enjoyable and entertaining experience for our audience, and the logo should convey the joy and excitement that our performances offer.
3. **Inclusive and Welcoming:** Our music brings people together, transcending barriers, and we want our logo to communicate this sense of community and inclusivity.
4. **Memorable and Catchy:** Just like our songs, our logo should have a memorable and catchy design that sticks in the minds of those who see it.
**Design Requirements:**
1. **Color Scheme:**
- Bright, vibrant colors reminiscent of the lively atmosphere at our concerts.
- Consider incorporating a mix of colors that evoke energy, enthusiasm, and creativity.
2. **Iconography:**
- Incorporate elements that symbolize the jam band culture.
3. **Typography:**
- Use a font that is bold, dynamic, and legible.
- Experiment with typography styles that complement the energetic and improvisational nature of our music.
4. **Logo Style:**
- Consider a dynamic and fluid design to convey the spirit of improvisation and movement.
- Aim for a design that has a timeless quality, aligning with the enduring appeal of bands like the Grateful Dead and Phish.
5. **Incorporate Catchiness:**
- Design a logo that catches the eye and is easily recognizable and memorable, akin to a catchy song hook.
**Deliverables:**
1. **Primary Logo:**
- Full-color version suitable for digital and print use.
2. **Alternative Versions:**
- Simplified versions of the logo suitable for smaller applications, such as merchandise or social media icons.

Target Market(s)

Music enthusiasts in the 30’s and 40’s who love jam band music like the band Goose. Look up: goosetheband.com

Industry/Entity Type

Modern rock jam band. If you don’t know what a jam band is look it up. Like the Grateful Dead, Phish, Goosetheband.com

Logo Text

High Street Communion

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No musical iconography.