Consumer Products Company Needs a logo design-Cardinal Hill(TM)

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This customer received 160 logo designs from 58 designers. They chose this logo design from leo00 as the winning design.
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Logo Design Brief
We are starting a multifaceted consumer products company that will have both upscale product offerings as well as core/mass market product brands. In addition, we will have a closeout branch that will be run separately.
Regal Hill - Premium Line and Name of Company
Cardinal Hill - which is the core line. ...and the closeout arm is called Excess Finds.
While this project is for 1 logo - Cardinal Hill we will have a total of 3. Regal Hill is completed for both the Logo and Business Cards attached for your reference.
The 3 logos to be used across the different businesses and/or product lines. While the design should be ownable in its own right, we would like it to work with Regal Hill
The products range in party /paper/ journals/stationery/gift bags/seasonal decor/Back to school etc,
We should come with an alternative execution -- i.e. if it is vertical - show a horizontal execution as well. Or an abbreviated version....CH for example.
Updates
Looking for a contemporary - On Trend logo - vs corporate
Added Wednesday, 11 October 2023
Logo Text
Cardinal Hill (with and without a TM for final delivery)