• C$120

• 22 designs

• 6 designers

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Logo Design Brief

Logo design for a new company "Alachite" specializes in selling gemstones sourced from the southern part of Africa. The essence of the company's identity revolves around the unique and captivating allure of these gems, often concealed within their raw rocky exteriors.

South African Motifs: Consider integrating design elements that are representative of South African culture, such as traditional patterns, symbols, or iconic landmarks.

Colour Palette: While the primary colours should be derived from the gemstone photos, consider adding earthy tones reminiscent of the South African landscape or the vibrant colours seen in South African beadwork and textiles.

Typography: Use a font that has an organic or handcrafted feel to it, perhaps inspired by traditional South African artistry.

Note: It is essential to approach this design with cultural sensitivity and respect, ensuring that any South African motifs or symbols used are represented authentically and without appropriation.

Photos of the raw gemstones in their natural state, revealing the vibrant colours of the gems hidden within the rocks. Sunset hues that mirror the stunning African sunsets. Inspiration photos provided by the company owner, potentially reflecting her vision of the brand's identity.

Target Market(s)

Individuals who have an interest in or actively collect unique and rare gemstones, especially those from specific regions like southern Africa.

Industry/Entity Type

Jewellery

Logo Text

The Alchemy of Nature

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• South African Motifs: Consider integrating design elements that are representative of South African culture, such as traditional patterns, symbols, or iconic landmarks.

Nice to have

• Gem or stone as part of the logo

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Files