• US$110

• 50 designs

• 20 designers

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T-shirt Design Brief

Looking for a new trendy but classic t-shirt design for tenured niche fishing brand called SalmonCrazy. SalmonCrazy was/is a online community for fly fisherman that caters specifically to the Salmon River in Pulaski, NY. The salmon run occurs annually from Early September through the end of October when thousands of fisherman head to upstate NY where only about 4 weeks of opportunity lies to catch a 30lb king or coho salmon in the Salmon River.

Although the online forums which was the hub of SalmonCrazy for years have been offline for a few years now the SalmonCrazy brand is extremely well known and talked about annually. It's SalmonCrazy sold branded merch for years that did extremely well, we would like to bring that back starting with this new shirt design.

SalmonCrazy was established in 2002. Over 20 years running.

The design should appeal to your 20-40 year old male fly fisherman that fish annually on the Salmon River. Brands that these fisherman identify with are:

Simms - https://www.simmsfishing.com/
Googan Squad - https://googansquad.com/
13 Fishing - https://13fishing.com/

Color Palatte: Orange, Black, Grey and White
Logo & Color Guide Will be attached.

Tagline - 'When the Leaves Are Falling, You Know Where to Find Me'. or alternative is 'Living Life One October at a Time'.

Extra: T-Shirts will be black. For this run.

Provided all of my branding/logo work, some examples of past concepts or shirts .

I started sketching some initial concepts and decided to put this out for contest instead. My initial concept sketch is also attached.

Target Market(s)

20-45 year old males with medium to upper level dispensable income. Identifies with brands like Simms Fishing and Googan Squad.

Industry/Entity Type

Fly Fishing, Fishing. Outdoors.

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Font styles to use

Other font styles liked:

• I'm fine with whatever font treatment works with the concept.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Front and a Back design can use sleeve for added flair. Preferably brand colors but can use accents that work. T-Shirts with be direct to garment so minimizing color screens is NOT an issue. Will be printed on black. I like the washed/rustic look like some of the examples I attached show. the 'SC Fish Mark' Can be used in a creative way. or the Alt Logo.

Nice to have

• Would love to see some range from classic to trendy. Would love to seen maybe a cleaner smaller front design with a more robust back concept. Sleeve print is welcome if it fits in the concept.

Should not have

• Should not be dated, Should not use colors outside of band colors that are not complementary. .

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Files

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