Logo for WhatsApp Business Account
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This customer received 21 logo designs from 5 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
We already have a company logo. It's the one that says Stratamarkets in one of the attachments. The problem is, this logo doesn't work well for WhatsApp business accounts, which require small images, so we came up with one ourselves that looks terrible. You can see it in the attachment called view_on_whatsapp. We'd like a professionally designed logo that we can use for our WhatsApp business account and that fits with the current Stratamarkets logo. Options for text for the new logo could be SM or Strata and then Markets underneath, or something else. Most of our customers refer to us simply as Strata, although as mentioned, I do want to keep some reference to "markets."
Target Market(s)
Professional, global business audience
Industry/Entity Type
Commodity trading
Logo Text
Stratamarkets or Strata Markets or SM
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must look good in a very small space. It also must use the current blue and grey colors in the current logo. Color code numbers are attached. I'd prefer the logo to use either SM for Stratamarkets or Strata on top and then Markets below it, but with the emphasis on Strata.
Should not have
- The attached imaged called Screenshot is the current logo we're using for the WhatsApp business account, which I don't like. I don't like it for two reasons: The line moving from the letter A doesn't really work well in this format. Markets is too big.