City of Munfordville - logo for municipality / local government

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This customer received 11 logo designs from 3 designers. They chose this logo design from Onse Officials as the winning design.
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Logo Design Brief
We are looking to modernize and streamline the logo for our city. Presently, our logo is very busy and tries to include too many colors and pictures. The new logo will represent our city on all promotional material, business cards, swag, vehicles, apparel, etc. Our city sets on the banks of Green River which attracts many kayakers and other river enthusiasts. Many start their river trip in our city and end down river in Mammoth Cave National Park. From the river, visitors know they are in our town when the pass under "the bridge". We want our logo to appeal to river goers with the primary color being an earthy green. If you use red in your design, please refrain from using a bright red; stick to earth colors. Please keep it simple and sophisticated.
Updates
The proposals have been sent to our city council members for review and consideration. We will meet and vote on a new logo next week. Please extend our deadline through at least September 15, 2023.
Target Market(s)
Current / future citizens, visitors, and tourists
Industry/Entity Type
Municipality - Local Government
Logo Text
Munfordville - On The Green - Established in 1801
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- primary color must be earthy green. All other colors used should be earthy as well
Nice to have
- a canoe or kayak
Should not have
- Should not be too busy, whimsical, or cartoonish.