• US$150

• 35 designs

• 21 designers

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Logo Design Brief

We a seeking a new logo for an RV campground rebrand around Traverse City, MI.

Our name ‘Cherryland Camping’ is a riff on the Traverse City-area’s reputation as the 'Cherry Capital of the World'. It also emphasizes we can deliver the perfect ‘campground’ (not resort) vacation with an emphasis on the local area’s attractions, whether it be exploring the city and surrounding Port Towns, agritourism at local vineyards/orchards, visiting Sleeping Bear Dunes National Lakeshore, and much more.

We are primarily a base camp for day trips to the Traverse City area
However, we are not as well located as some other base camps, so offer a higher amenity mix to compete That said, we are not a ‘resort’ where there are so many quality amenities that customers should expect to spend the entirety of their 3.5-day vacation at the campground. A typical camper would probably spend half their time daytripping in the area, and half the time relaxing/having fun at the campground.

Approximately 40% of campers bring their kids, so while we are a strong option for families, we are majority ‘adult-only’ campers.

Please see the attached logo guidance package for more specific guidance. We will also require a branding guide similar to the other file attached.

Industry/Entity Type

Camping, RV Campground

Logo Text

Cherryland Camping

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Circular design, color red, cherries, brand guide. Designer must review uploaded "Logo Guidance" file prior to proceeding with a submission.

Nice to have

• Consider (but not required) to including elements emphasizing 1) the outdoors, 2) RV lifestyle, 3) northern Michigan attractions/daytrips, 4) a more retro/classic feel (as opposed to modernistic logo included in brand guide attachment)

Should not have

• A very busy/crowded design

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Files

Download all files - 2.7 MB