• US$300

• 213 designs

• 90 designers

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Logo Design Brief

I got the idea for the "be my boo" brand because I love pajamas, nightwear and home comfy clothes and spend a lot of time in them. I would love to bring beautiful new pieces into the world of home comfort that you won't want to take off. Our "be my boo" pajamas, nightwear and sweatpants are primarily for women ages 15 to 40, but limited matching sets for couples + kids may make inroads in the future. The pajamas and nightwear are made primarily in two materials. The first section is light, understated with a touch of elegance in satin, in light and dark pastel colours. The second section is cotton with comfort and breathability in mind, with a selection of soft pretty playful patterns. The tracksuits are hoodies and sweatpants, in quality cotton material, more baggy cut, solid colours without patterns. The colors also hold pastel shades - both darker and lighter. 
The brand name BE MY BOO is translated from English as "be my little darling", with the double entendre of switching to BOO = ghost / ghoul / monster. So it's a nice suggestion that the pictogram of the whole brand should be a cute little ghost. Be my boo - "be my sleepy little darling", who doesn't want to leave his bed all Sunday in our lovely pyjamas.



- colours: a wide range of pastel colours - mainly: pink, white, baby blue, green, brown
- target group: women 15 - 40 years old
- brand keywords: comfort, elegance, love, cuteness, sleep, femininity, soft, homely, softness, sexy, playful

Logo Text

be my boo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo pictogram of a cute ghost - very simple logo, because I need to use it as a embroidered logo on the pyjamas and hoodies.

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Files

Download all files - 2.7 MB