Boutique Fitness Coach Uniform T-Shirt

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This customer received 115 apparel designs from 37 designers. They chose this apparel design from Cancan as the winning design.
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Apparel Design Brief
I want a fresh, energetic, fun t-shirt design for our fitness coaches. You can alter my however you like as logo as long as it is still recognizable. Our motto is OWN IT. https://kvellfit.com/
Updates
Our client base is men and women ages 35+. We need shirts that match this demographic.
Do not put "Fitness and Nutrition" on the design.
"Own It" needs to not be directly above or below Kvell. It should not look like "OWN IT KVELL"
Do not make the shirt design aggressive, too masculine, or too feminine. We cater to an older demographic and both genders.
Review this website for the look and feel we are after: https://kvellfit.com/
Female tanks and regular shirts are fine. We do not do any other type of shirt.
Keep the design simple yet high-end.
Added Thursday, August 24, 2023