• A$110

• 14 designs

• 8 designers

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T-shirt Design Brief

Design Brief: Australian Functional Fitness Federation (AFFF) Uniform

Project Overview:
The Australian Functional Fitness Federation (AFFF) requires a new uniform design that reflects the spirit of functional fitness and represents the pride of Australian athletes competing in various functional fitness competitions. The uniform should incorporate the AFFF logos, the competition logo, the Australian flag, athletes' names, and other essential elements to create a cohesive and visually appealing activewear.

Target Audience:
The target audience for the AFFF uniform includes athletes participating in functional fitness competitions, coaches, officials, and spectators. The design should foster a sense of unity and professionalism among athletes while being visually attractive to spectators and supporters.

Key Objectives:

Reflect the Identity: The uniform design should prominently feature the AFFF logos, the competition logo, and the Australian flag to establish a strong identity and showcase national pride.

Personalisation: Each uniform should incorporate the athlete's name or a unique identifier to add a personalised touch and enhance team spirit.

Unisex Design: The design should be versatile and suitable for both male and female athletes without compromising style or fit.

Design Elements:
The design should include the following elements:

AFFF Logos: Incorporate the primary Australian Functional Fitness Federation (AFFF) logo and any relevant sub-logos.

Competition Logo: Integrate the logo representing the specific functional fitness competition (e.g., "AFFF Nationals").

Australian Flag: Feature the Australian flag tastefully on the uniform to symbolise national representation.

Athlete's Name: Each athlete's name or unique identifier should be present on the uniform.

Color Palette: Utilise a colour palette that aligns with AFFF's branding and complements the Australian flag's colours.

Typography: Select legible and modern fonts for athlete names and any additional text on the uniform.

Design Guidelines:

Balance: Ensure a balanced distribution of logos, graphics, and text throughout the uniform to create a visually harmonious design.

Uniqueness: Strive for a distinctive design that sets the AFFF uniform apart from other fitness federations' apparel.

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